Hecha Logo

Project 04: Group Pop-Up

Our e-shop was launched on March 4th with two initial designs. Our slow release strategy is to drop two new designs every few weeks starting on April 15th. Each new “drop” will highlight a collaborator wearing the designs styled by themselves in an environment of their choosing.

The complete HECHA / 做 collection will be viewable at Refuge Arts from June 20 - June 23rd as apop-up event, which will feature a group exhibition with our four main collaborators (01:Tyler, 02:Benedict, 03:Lucy & 04:Felton).

Our pop-up will utilize the space as a blank canvas to be painted and filled with context, providing a platform that allows for open format participation from our collaborators alongside other friends and artists within our community.

01: Meet Tyler


Wassup? I'm Tyler xD aka dime


I’m a photographer and dj here in nyc. My images examine themes of black culture, community, sexuality, flawed aesthetics, and social practices. The subject matter executes a sense of rawness and confrontation while celebrating the idea of normalizing individuality and diversity. My website is tylerkjones.com. Apart from that, I am one of the social media managers and booking assistants over at Discwoman.


Music is lyf3. I started working with Discwoman in 2017. A year later I started djing. Which then lead to the start of my party, HARDCORSET. A monthly at Bossa Nova Civic club in Brooklyn.


Tyler’s photography will be on view at the HECHA / 做 Group Sho(w/p)

02: Meet Benedict


i’m benedict. if we’re familiar, you can call me benny.

when I grow up or down or evolve into my next/recent being, i wanna be a sturdy plant (lotsa water and air in my chart) or a cat, extra fluffy.

what / why :

in this iteration, i love the time I get to spend dancing and moving and discovering what my body can do, wants to do, can’t do. expansive

i think about these worlds and possibilities in my writing. words on a page. typing and handwriting

i’m curating a platform ‘soft bodies in hard places’ at ISSUE Project Room (Brooklyn, NY) in 2019. The next iteration ‘very peak summer solstice’ comes to the world June 18 + 21

i publish a quarter moon newsletter / gif+tweet compilation first quarter moon slush because i’m very fun/ny

my website is benedict-nguyen.com socials @xbennyboo


floating in an ocean, far away

listening up close

trying to find roots and grow

this is a lite ‘about me’ in HECHA / 做

aspirational, individual glam

that only came from finding shine in community


Benedict’s work will be on view at the HECHA / 做 Pop U

Project 03: Make Techno Black Again

HECHA / 做 in collaboration with Grit Creative, power the Make Techno Black Again project. The hat celebrates the origins of Techno and its roots in cities like Detroit and the African-American working class experience.

The Make Techno Black Again campaign is a project of reinstatement, in which 20% of revenues are donated to Living Arts, a Detroit-based youth arts nonprofit.


Alongside the release of the hat, MTBA commissioned rhythmanalyst and media theorist DeForrest Brown, Jr. to create a retrospective mix under his moniker Speaker Music, speculating on the dense folklore and creative techniques of a cultural sound developed from the rise and fall of a city.

Project Collaborators


DeForrest Brown, Jr.

DeForrest Brown, Jr. is a New York-based rhythmanalyst, media theorist and curator. His work is concerned with speculative futures in performative contexts and programmatic intersections of technology and thought. He produces digital audio and extended media as Speaker Music. In 2017 he was the inaugural Suzanne Fiol Curatorial Fellow at ISSUE Project Room and he co-produced Ebbing Sounds Symposium with Swiss publication Zweikommasieben and curator Marcella Faustini in May 2018 at Grey Area Art + Technology with support from Swissnex San Francisco. He has presented work at Kunst-Werke Institute for Contemporary Art, New Museum, MoMAPS1, Artists Space, 92nd Street Y, Abrons Art Center, Signal Gallery, Cafe Oto, E-Flux’s Bar Laika, Raven Row Gallery, H0l0 and Cleopatra’s. He is also one half of Elevator to Mezzanine (E-M) with artist and musician Steven Warwick, and most recently released the black comedy mixtape The Wages of Black is Death (PTP) with sound artist Kepla ahead of their research and performance praxis Substantia Nigra.


Grit Creative - Blake Scotland

Blake Scotland is the co-founder and managing partner of communications and marketing agency Grit Creative Group based in Brooklyn, NY. Originally from New Jersey, Blake has worked in marketing comms in some capacity since her graduation from Georgetown with a major in English, and double minors in Theology and African American studies. Blake's lifelong passion for music (Hip Hop, Jersey Club) was further stoked during her early 20's spent living in London discovering Funky House, Garage, Drum & Bass and rave culture. She's obsessed with the energy that's exchanged on a spiritual level when people put their phones down and tap into the restorative power of music.


Project 02: So Pretty

HECHA / 做’s inaugural collection was featured in select scenes of “So Pretty,” a film by Jessie Jeffrey Dunn Rovinelli screened during the 2019 Berlinale Film Festival.


Official Selection - 69th Berlinale Film Festival 2019

CREDITS. So Pretty (2019) Written & Directed by Jessie Jeffrey Dunn Rovinelli

Shot by Bill Kirstein 

Produced by 100 Year Films in association with Les Films du Bal

“My second feature film So Pretty traces the lives of a few queer and trans characters of differing backgrounds as they seek to organizes their lives, loves, and politics in New York City. The film is framed by a series of (semi-faithful) readings by the main cast of Ronald M. Schernikau’s novella “so schön,” on which the film is loosely based. I reached out to Hecha to provide garments for this section, and was thrilled when they agreed. Their non-gendered clothing, which thankfully and refreshingly and crucially avoids of the trope wherein “non-gendered” seems to simple imply “traditionally male clothes, maybe in pastels,” was a perfect embodiment of the space the film seeks to create. It is open to interpretation, visibly loaded with the cultural of its creators, and implies a uniform that in no way requires uniformity. It created a shared canvas for our tight-knit cadre of lovers to inhabit and to redefine as they saw fit through its unified but highly varied pieces, it echoed the differing backgrounds of our characters, and gave them both cohesion and self-determination. I’m overjoyed to have included these garments. They are also, of course, so pretty. That they are so pretty and so resonant is something I do not take lightly. I’m excited to see what else these incredibly talented designers have to share with us.”


Project Collaborators


Jessie Jeffrey Dunn Rovinelli

Born in 1988, she works as a film director, editor, colourist and critic living in New York. She has directed two feature films, "So Pretty," (2019, Berlinale) a literary translation/transposition focusing on gender and the utopian imagination, and "Empathy" (2016, FID Marseille), a performative documentary following a heroin-addicted escort across the USA.

Project 01: Collection Exhibition 01

Our inaugural collection exhibition was filmed and broadcasted all day as a live-stream available on our HECHA / 做 website on Sept. 8th, 2018. The event was a multi-channel behind the scenes look into our creative process, exploring the intersection between design, art, and technology/media.

We commissioned new music by Brooklyn producer Bergsonist for the documentary of the collection unveiling. Bergsonist on the track titled, “Killed by Earth”:

Current Time 0:00
Duration Time 0:00
Progress: NaN%

“Killed by Earth is a sonic interpretation of HECHA / 做's genderless flexible collection. Inspired by fashion damages toward gender consciousness, the composition is made out of two disjoint fragments - made in two different contexts and time. Similarly to HECHA / 做's performative shooting, Killed By Earth fluidly and effortlessly morphs from one state to another while at the same time telling one narrative. Free of constraints, aerial sounds slowly become heavier and more assertive. The intended message is amplified.”

Part one of the launch (11am - 6pm) was a closed set featuring a performative lookbook shoot of the garments as well as a time-based creation of a mural-sized fabric painting by HECHA / 做’s co-founder Luz Angelica Fernandez. Since a studio is usually a closed space, a viewing of the studio offers context and gives “access” to the interior processes of the HECHA / 做’s lifestyle and brand, from conception to finished garment.

Part two was the after-party (7 PM - 11 PM) which was open to the public and featured a live vocal performance by Aarron Ricks as well as DJ sets by Kiddo (Pure Immanence), NK Badtz Maru, and vveiss. Choosing to work with members of our creative community, HECHA / 做’s intent is to visually celebrate and promote the success of our peers by offering them a platform to express themselves.

12 Hour live-stream recording of collection exhibition part one and two:

Project Collaborators


Aarron Ricks

Aarron Ricks is a break out movement artist who uses beautiful and thought provoking movements to create organic storytelling experiences. Drawing inspiration from his personal history and work as an art model, his work transcends genres, mediums and technologies. His event and curation company’s goal is to raise awareness for marginalized communities and create a space where questions and thought can flourish and everyone is free to be themselves.


Paul Bui

Paul Bui is an Australian creative director and stylist based in New York City. Formerly the Editor-in-Chief of Oyster Magazine and a Creative Director for Milk Studios, Paul has worked with personalities such as Charlotte Gainsbourg, M.I.A, Grimes and brands such as Nike, H&M and Ellery. Paul now consults for brands and publications, specifically on how to speak authentically to a young, diverse audience. In his spare time, he loves nothing more than conjuring kinetic energy and sharing dance floor connections with his techno queer fam, here and abroad.


Pauli Cakes

Pauli Cakes is a queer identifying gender fluid artist, dj, activist and nightlife alien born and raised in NYC. They use performing arts, nightlife, and multi-faceted art practices as a form of self expression and resistance. Through these different mediums they challenge social stigmas and the hyper conditioning of the femme experience.


Beta Librae

Brooklyn-based producer Bailey Hoffman, originally from Kansas City, has previously released tapes with 1080p and Lillerne Tape Club. Physical Therapy's label, Allergy Season, released Whisper Game last year and her most recent release Sanugine Bond on Incenscio Records, charts a path through dense ambient passages, understated house bombs and new age-flavored downtempo tracks. She's a resident at Bossa Nova Civic Club's Technofeminism night alongside Umfang.


NK Badtz Maru

NK Badtz Maru is a dj that likes techno, trance, cardi b, frogs, and cucumbers. She's a resident at Mood Ring, where she and fellow dj, KA WAI, throw the party Hot N Spicy, a POC-focused club night, and recently made her European debut at Berghain/Säule nightclub.



A founding member of Xiao Ma Party Controllers, vveiss practices across disciplines as an alchemist, organizer, multimedia artist, and DJ. Their improvised hybrid-performances carve paths between restraint and spontaneity, inducing submission through droning walls of sound, microtonally-modulated vocals, and hypnotic rhythms. Wielding a keen sense of energy and time, vveiss careens audiences through treacherous layers of bodied percussion and back to release them afloat down a random- access stream of metallic thoughtforms.


Vanessa Quintero

Vanessa Quintero is a Brooklyn-based filmmaker, videographer, and writer. She's the video lead at Spicy Zine, where she creates work that aims to promote and uplift women and non-binary people of color and their stories. Aside from that, she freelances on creative projects and is always looking to collaborate and make something amazing.


Selwa Abd

Selwa Abd, originally from Morocco, is a New York based artist and musician. She holds a BFA in Communication Design from Parsons The New School for Design and is founder of the music platform: Bizaarbazaar. Under the guise Bergsonist (derived from Deleuze' s Bergsonism), she uses multiple mediums to investigate social resonance through divergent conceptual aesthetics (minimalism, techno, music concrete to name a few). Her practice utilizes her trained design sensibility to filter the objects of intuitive exploration, guided by an impulse to detach subjective meaning from found sonic fragments. Notions of identity, memory, social politics and the ambiguous long-term reliability/stability of our digital networks drive this process. She has performed at spaces such as Knockdown Center, Basilica Hudson, Witte De With Center for Contemporary Arts, Parsons Thew New School for Design, Museum of Fine Arts of Boston, Flux Factory, Issue Project Room, Spectacle Theater, Halcyon, Output, Brown University, Good Room and Boiler Room (Discwoman takeover). She has released several eps on labels such as Borft, Styles Upon Styles, Clandestine Records, Always Human and Where To Now. She has upcoming releases on Optimo (2018), Borft (2019), Styles Upon Styles (2019) and two unannounced labels. As well as self released Eps on herBandcamp.

Thank You To Our Sponsors