Project 01: Collection Exhibition 01

Our inaugural collection exhibition was filmed and broadcasted all day as a live-stream available on our HECHA / 做 website on Sept. 8th, 2018. The event was a multi-channel behind the scenes look into our creative process, exploring the intersection between design, art, and technology/media.

We commissioned new music by Brooklyn producer Bergsonist for the documentary of the collection unveiling. Bergsonist on the track titled, “Killed by Earth”:

“Killed by Earth is a sonic interpretation of HECHA / 做's genderless flexible collection. Inspired by fashion damages toward gender consciousness, the composition is made out of two disjoint fragments - made in two different contexts and time. Similarly to HECHA / 做's performative shooting, Killed By Earth fluidly and effortlessly morphs from one state to another while at the same time telling one narrative. Free of constraints, aerial sounds slowly become heavier and more assertive. The intended message is amplified.”

Part one of the launch (11am - 6pm) was a closed set featuring a performative lookbook shoot of the garments as well as a time-based creation of a mural-sized fabric painting by HECHA / 做’s co-founder Luz Angelica Fernandez. Since a studio is usually a closed space, a viewing of the studio offers context and gives “access” to the interior processes of the HECHA / 做’s lifestyle and brand, from conception to finished garment.

Part two was the after-party (7 PM - 11 PM) which was open to the public and featured a live vocal performance by Aarron Ricks as well as DJ sets by Kiddo (Pure Immanence), NK Badtz Maru, and vveiss. Choosing to work with members of our creative community, HECHA / 做’s intent is to visually celebrate and promote the success of our peers by offering them a platform to express themselves.

12 Hour live-stream recording of collection exhibition part one and two: