Project 09: OR?! x Earth Day Zine
We teamed up with non-binary artist MI Leggett of Official Rebrand (OR?!) to celebrate Earth Day through the release of a repurposed collection on April 22nd, 2020. Alongside the collection, we have also gathered friends and collaborators to create “Anti-Green-Sheen Zine”.
Anti-Green-Sheen Zine seeks to equip and empower consumers with a guide to eco-friendly living. The zine features an ‘Interactive Buying Guide’ that helps readers reconsider and reprioritize with resources for mindful consumption. Basic sewing, a DIY skill trade sheet as well as instructive and supportive personal essays from the local New York nightlife community offer creative ways to reimagine daily habits and perspectives during our current moment of collective isolation.
Fan of our zine? Please consider donating! All donations will be distributed back to the wonderful contributors.
Model: Josie Bettman
Photography: MI Leggett
For this ‘new’/upcycled collection, both brands bond over their anti-waste ethos producing a collaborative capsule from leftover HECHA / 做 samples and prototypes that OR?! paints and ‘rebrands’. Inspired by the ongoing conversation between the two labels as well as herbal allyship discussed in the zine, Leggett reinterpreted their signature sinuous genderless figures, extending the bodies with vines.
“These pieces are a correspondence. They embody our discussions as like-minded creatives and continue the conversation materially. The dialog between Fernandez’ and my strokes over HECHA / 做’s samples demonstrate how harmoniously different creative processes can unite when values overlap.” - Official Rebrand’s founder, MI Leggett